Why Grey Matters International is Not Therapy, Rehab or Self-Help

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The Coaching Experts

The brain is wired to feel right, not to be happy or fulfilled. We pursue notions and desires that we seek that, at times,  conflict with the pattern-making parts of our brains.  Because most traditional approaches to changing behavior attempt to “feel good,”  our brains confuse attaining that feeling with “effective behavior change”: mistaking good feelings as doors that set us free. Thus we “short-circuit” our own happiness and effectiveness when our attempts at change are built upon attractive half-truths.  What we end up with are maddening patterns of behaviors, decisions, or resultant moods, all of which seem to persist or actually get stronger as a result of an approach that was flawed from the beginning.
Instead, we at Grey Matters International believe that:

• No problem will ever be solved on the same level of thinking it originally was created on;
• Human decision-making is not purely rational, and is influenced by many seemingly irrelevant factors that are irrational;
• That both the “self-help” and “brain change” industries are wrought with pseudo-science;
• Most forms of human suffering are second-order change issues (ie, change coming from implicit assumptions/rules of a system not working anymore vs. elements within);
• Emotions and counseling-based-dialogues are error-prone and have many brain-based biases that need different levels of influence;
• Ultimately, human beings need help changing how we change……

Welcome to the game-changing tools of Grey Matters International, Inc.

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